nycNorton is a living, breathing paradox. They build motorcycles that are based on Norton’s masterpieces of the 60s, 70s and 80s, but harness every conceivable technological advantage to make them lighter, stronger and faster. Their logo had to straddle both worlds. We gave it urban feel (the letters loosely form a street corner), but the type and shapes are influenced by vintage motorcycle racing logos and posters. To add a little grit, we often use the logo on a black background with a slight glow. We also created their website nycnorton.com, which is worth checking out, but grab a napkin — those bikes are drool inducing.