You probably haven’t heard of Unreel Media, but if you’ve watched a Super Bowl in the past five years you know their work. Unreel does high end video editing for commercials, television and film. Their client list is as long as it is impressive from Fritos to Comedy Central. When it came time for their identity to step up to the level of the work they were producing they asked us to dig in. We drew inspiration from the owner’s love of mid-century design with a nod to the film reel (that’s what the four circles are) that doesn’t exist anymore in media.