Basics Catalog | iSi

iSi’s kitchenware collection is as beautiful and useful as any of their competitors, but their marketing materials were dogged by lackluster photography and cluttered design. To turn the photography around we worked with gregor halenda. Extensive lighting allowed the images to be bright with rich color while still holding detail. An eye-level perspective took featured products from kitchen tools to works of art. For the design we stripped away non-essentials and kept the copy brief which gave the products ample space to shine.

8.5″ x 11″ | 16 pages

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