Rebranding | BPSA
A 100-year old organization representing bicycle manufacturers, the BPSA was ready for (and tentative about) a new identity. We wanted the look to be contemporary but timeless and flexible. We designed letterforms to be round with a slightly angled terminal. We were hesitant at first of incorporating the bike, but we made it as stylized as possible (so as not to exclude any type of bicycle). The result was a fresh and relevant logo.