FormFive

nycNorton

admin — Wed, 18 Jan 2012 00:25:10 +0000

Building a vintage race bike is a tricky blend of art, science and black magic. When it comes to vintage Nortons, no one holds a candle to the team at nycNorton. From our work with Ducati, BMW and Triumph, we were known for designing with a mix of grit and polish — just the look nycNorton wanted. We gave the site a dark urban feel, typography that mirrored the logo and ample space for their stunning images. A WordPress base makes it easy to show off the new builds and maintain their hugely popular blog.

Gregor Halenda Photography

admin — Thu, 15 Sep 2011 01:27:13 +0000

In a sea of photography websites built on a cookie cutter platform, Gregor Halenda’s site stands out as much for its play with focus as for its oversized images and no-nonsense approach to layout. Making it easy to navigate was critical and we organized it to focus on the most important work without burying secondary categories. With hundreds of images and videos to manage and updates that happen sometimes daily we chose to build the site on the reliable and intuitive WordPress platform.

Industrial Wisdom

admin — Thu, 15 Sep 2011 01:25:40 +0000

Industrial Wisdom, a top User Experience Design firm, had to have a site with the right mix of speed, looks and information. We used animations combined with a clean layout based on their existing identity. Key info and testimonials are right at hand and detailed information is one click away. An illustrated intro movie allowed IW to tell their story with contemporary graphics and simple animation that keep the topic user-friendly.

Julie Powell Designs

admin — Thu, 15 Sep 2011 01:23:51 +0000

The sheer effort that goes into one of Julie’s pieces makes it a marvel in its own right, but her ability to meld organic forms with regular geometric patterns makes her work especially compelling. Since her pieces are usually shot on a dark gray background we chose a black background to further emphasize her work. We borrowed colors from her logo to brighten up the space. We also created a magnifying tool so visitors could enjoy the exquisite detail of every piece.

Concrete Pete

admin — Thu, 15 Sep 2011 01:20:22 +0000

The concrete forms created by Pete Zoller of Boulder, CO, are rich in texture with deep colors and sweeping shapes. We chose a deep brown for a rich but neutral background that worked well with the colors in the identity. Rounded corners give an added modern feel and echo the edges of concrete slabs. WordPress allows Pete to keep new projects in the mix easily and efficiently. We also created the identity which has subtle c & p letterforms inside a shape that echoes a concrete sink.

RaceRite

admin — Thu, 15 Sep 2011 01:18:43 +0000

When they jettisoned their tech careers to do race logistics full-time, the owners of RaceRite knew they had to come in strong. Building on the clean technical feel of the logo and identity we created, we built a website with a bold sporty feel. We used a typeface that was easily readable and organized the content with an intuitive hierarchy allowing for direct access to piles of information. As one of the fastest growing race logistics companies in the United States, RaceRite needed a profession, high-functioning site to match.

Lina Bahn

admin — Thu, 15 Sep 2011 01:17:45 +0000

Violinist Lina Bahn’s music stretches between classical roots and contemporary explorations. She wanted a site that was elegant and simple, that wouldn’t overshadow the information or the music. We chose four thin vertical line to echo the strings of a violin but otherwise left the landing page spare and empty. A subtle background, muted colors and a mix of classic and modern typography lend the site an ethereal quality that perfectly fits her music.

Denver HIV Resources Planning Council | DHRPC

admin — Thu, 15 Sep 2011 01:16:07 +0000

This Denver HIV Resources Planning Council website is a vital hub linking HIV/AIDS patients to caregivers, advocates, and their community. The bold plus sign and quotes throughout the site offer an inspiring take on living with AIDS, reminding others with HIV/AIDS that they’re in charge of what it means to be positive. Building the site around a solid content management system allows vast amounts of information to be easily navigated and referenced while keeping updates simple and timely.

Creative Whip | iSi

admin — Thu, 15 Sep 2011 01:14:09 +0000

To support their hugely popular consumer whipped cream whippers, iSi North America wanted a blog style website to share recipes and exchange creative ways of using their products. We based our design on the WordPress theme “sugar” but warmed up the colors, softened the typography and added backend functionality to improve content delivery. The WordPress base means easy updates, a consistent formatting across browsers and content that’s easy to share. At it’s heart is a site/blog that does a great job of showing off great food and recipes.

Gelato Bacio

admin — Thu, 15 Sep 2011 01:12:05 +0000

Our favorite rejected logo. Gelato Bacio is an all-natural gelato shop that serves hand-crafted gelatos and sorbetos. We started — as you do — with a cone. It’s loopy and fun, but also composed and elegant. We paired that filigree style with a typeface and saturated colors that reminded us of vintage ice-cream trucks, 50′s era soda fountains and art-deco packaging. Even though our final logo doesn’t grace the side of a building or a pint container, we’re still glad we came up with it.